Meet Me,
Ethan Wasiejko

As a communications major, I quickly noticed the growing need for diversity and inclusion when it comes to social media and brand communication tactics. As I continued learning more about the field of communications and media, I got to work and began creating my brain child, AWARE Social Media: A brand dedicated to bringing diversity and inclusion into your social media and communication strategies. ​

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I have spent the last three years working in social media marketing for nonprofit organizations and growing businesses alike. The biggest problem I noticed among the clients and organizations I spent time with was that they were unaware of how they could truly reach their target audience using social media. Let's face it-we have all looked at someone's Instagram Story begrudgingly because we were not looking sexy in the Bahamas, too. Naturally, I wanted to help people realize that we are in a particularly unique era of social media where anything can be content, and not everything has to be completely polished and plastic. 

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More recently, I worked at San Diego Pride to help them develop content and to conduct community management. Together, we had a tremendous comeback Pride Festival with over 300 thousand parade attendees and over 75 thousand festival attendees. 

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Additionally, I have spent time working as the engagement specialist The Social Media Manager, owned and operated by Dakota Jeane DiSanto. 

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My time and efforts with these organizations and businesses have inspired me to continue finding ways to help others grow their brand on social media. As I have continued developing AWARE Social Media, I always lead with the intention of inclusivity and diversity being the top priority in all strategies. 

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Every business owner deserves to be properly and effectively represented on social media.

Every person deserves to feel represented in social media marketing.